Helping you understand the role sugars can play in the diet

Posted 30 November 2015

By Making Sense of Sugar

This week is Sugar Awareness Week (w/c 30th November), and so we thought it would be a great opportunity to look at how else we can continue to help people better understand the role of sugars in the diet.

As a starter, we’ve taken a look at some of the most common sugar myths out there and importantly, what the reality is, based on current robust scientific thinking. So, myths such as sugars being ‘hidden’ in UK pre-packaged food and drinks, to claims that sugar is high in calories have been considered. So, why don’t you check out our top five myths here?

We launched our Making Sense of Sugar campaign just over a year ago now and, since then, we’ve been trying to provide people with the information they need to make an informed decision on what a balanced diet and lifestyle looks like, as well as explain the link between ‘calories in’ and ‘calories out’ and the role sugars can play in the diet. We know from our research* that almost four in five people are interested in learning more about what a balanced diet and lifestyle looks like. But it can be confusing and, with so much conflicting advice out there, it isn’t surprising that many people struggle to make sense of it all.

So, to encourage you to explore our website and learn a little more, we are launching a twitter competition. Every day this week, we will be asking a sugar-related question, with all the answers to be found on this website. Simply follow us on Twitter @senseofsugar and reply with your answers. The prize is £100 of Amazon vouchers, so definitely worth your while entering. Further details and the terms and conditions can be found here.

We hope you enjoy learning more about sugars and that you find this website a useful resource. As always, we’d love to hear your views on the site including anything which you would find useful when considering diet and lifestyle.

Good luck in entering our competition!

*Research conducted by Reputation leaders in July/ August 2015 amongst 2000 UK (18+ adults). The sample was nationally representative on age, gender, and region.